GPS Trackit Brand Manual
GPS Trackit Branding
”GPS Trackit’s mission is to provide businesses with location-based tools that enhance their operating performance. Dedication to ingenuity, integrity, vision, and high business ethics will build trust and respect in the marketplace. Effective communication and customer service will be the cornerstone for earning new business while maintaining the highest levels of customer retention.” The GPS Trackit logo approaches branding with a light, positive aesthetic presented via a corporate model. The logo, a globe set inside a mapping ping, represents solutions and coverage. The logo gives a fun, friendly element to the design as a whole, with the appeal of a forward-thinking Internet software company that "thinks outside the corporate box."